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Economics
Managerial or Microeconomics
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Managerial Economics,
Microeconomics Topics
Markets
Types of
Markets: Competitive, Monopoly/ Monopsony and Oligopoly / Oligopsony
The Boundaries of a Market
Product Boundaries, Geographical Boundaries
Examples: Bicycles, Prescription Drugs, Airline Travel, and Role of Internet
Review of Own- and Cross-price Elasticities, Market Definition, Consumer and
Producer Surplus
Use of Supply and Demand Curves
Defining the Market
Discussion of
Market Definition and Market Strategy
Analysis of Competitive Markets
Supply-Demand
Analysis of Government Intervention in Competitive Markets (Examples: Taxes,
Subsidies, Tariffs, Import Quotas)
Detailed Analysis of the Sugar Quota and its Effects
Economics of Production and Cost
Brief Review of Production Economics and Cost Minimization
Cost Concepts: Fixed, Variable and Sunk
Total, Average, and Marginal Cost in the Short Run and Long Run
Accounting Cost vs. Economic Cost
Airline Cost Example: User Cost of Capital
Economies of Scale and Scope
The Learning Curve and Cost Reduction over Time
Economics of Demand
Introduction to
Consumer Demand: Empirical Demand Analysis and Models of Consumer Choice
Pricing, Product Characteristics and Quality
The Analysis of Network Externalities, and their Competitive and Strategic
Implications
Example from the Software Industry
Time and Uncertainty
Inter temporal Prices and Net Present Value
Uncertainty and Risk Aversion
Waiting and Option Value
Economic of Market Power
Competition and Entry
Monopoly Power and Mark-up Pricing
Production across Multiple Plants
Pricing with Network Externalities
Pricing with Market Power
Various Forms of Price Discrimination
Segmented Markets and Pricing Oriented toward Market Segmentation
Examples of Price Discrimination in Practice
Game Theory and Competitive Strategy
Thinking Strategically
First-mover Advantage
Repeated Cournot
Cournot-Nash in detail
Nash Equilibrium in Other Kinds of Games
Game Theory and Competitive Strategy
Dominant Strategies
Nash Equilibrium again
Repeated Games
The Prisoners' Dilemma
Sequential Games
Threats and Credibility
Pre-emptive Moves
Entry Deterrence
Collusion and Competition in Oligopolistic Markets
Tacit Collusion Examples: Electrical Equipment, Mineral Cartels
Limiting Market Power
Antitrust Laws
U.S. vs. Microsoft®
Common Property Resources
Auctions and Bidding
Alternative Forms of Auctions and their Characteristics
The Winner's Curse - Dutch Auction
Transfer Pricing and Vertical Integration
Transfer Pricing in the Vertically Integrated Firm
Transfer Pricing with Outside Markets
Double Marginalization
Costs and Benefits of Vertical Integration
Incentives and Information
Principal-agent Problem and Incentives
Moral Hazard
Multi-tasking
Promotion Tournaments and Up-or-out Policies
Team Incentives
Back-loaded Wages
Information and Market Structure
Markets with Asymmetric Information
Quality Uncertainty and the Market for "Lemons"
Adverse Selection
Signaling
Externalities and Market Structure
Positive and Negative Externalities
Market Failure and Forms of Government Intervention
Property Rights
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