We Cover all
the Bases
Marketing
Channels and Supply Chain Management
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The
fundamental concepts of marketing, including a customer orientation, matched
with attention to competition and core strengths.
Marketing
Channels and Supply Chain Management
Supply Chains and the Value Delivery Network
The Nature and Importance of Marketing Channels
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How Channel Members Add Value
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Number of Channel Levels
Channel Behavior and Organization
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Vertical Marketing Systems
Horizontal Marketing Systems
Multi channel Distribution Systems
Changing Channel Organization
Channel Design Decisions
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Analyzing Consumer Needs
Setting Channel Objectives
Identifying Major Alternatives
Evaluating the Major Alternatives
Designing International Distribution Channels
Channel Management Decisions
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Selecting Channel Members
Managing and Motivating Channel Members
Evaluating Channel Members
Public Policy and Distribution Decisions
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Marketing Logistics and Supply Chain Management
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Nature and Importance of Marketing Logistics
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Goals of the Logistics System
Major Logistics Functions
Integrated Logistics Management
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Retailing and Wholesaling
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Retailing
Types of Retailers
Retailer Marketing Decisions
The Future of Retailing
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Wholesaling
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Types of Wholesalers
Wholesaler Marketing Decisions
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Trends in Wholesaling
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